This week I was assigned a product launch somewhere in the middle of the project, which left me with significant catching up to do. The project involves partnering with other companies in my industry, so naturally, concern #1 is protecting our interest. When determining how much to spend on a marketing effort, one of the factors is ensuring that marketing dollars will be used effectively. Ideally, this is what happens when the stars align and your campaign efforts are fruitful:

If you hand off part of the sales process to another company though, and you fail to identify all the ways in which you could lose the sale, you wind up with this scenario:

Luckily for me, I found late Friday that all holes were already identified and sealed. Eureka! Relief for the weekend is mine! But at least I can re-purpose my educational doodles and share them with you.

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